UTMB WORLD SERIES & HOKA ANNOUNCED OFFICAL PARTNERTSHIP. Our UTMB WORLD SERIES section bring us the big news of HOKA becoming first global Premier Partner of the UTMB® World Series, joining forces to unite the global trail running community around the new world circuit debuting in 2022. The partnership is official through 2023, with options to extend to 2024 and beyond.

The associated investment and even the detail of the race calendar that it affects is still unknown, which according to the organization of IRONMAN AND UTMB in Chamonix last August, bets in the medium and long term for a total of 30 races, of which 10 in Europe.


HOKA thus becomes, in a move that seems logical at a strategic level for both parties, the first global Premier Partner of the UTMB World Series, a further step in the corporate goal of dominating the world of mountain racing globally from 2022. According to the official statement released this afternoon, both companies claim a common origin in the French Alps.

And, as we have already told you several times, Hoka was born from the hard experience of Nicolás Mermoud here leading UTMB until he ran out of quadriceps after the prolonged descent to the Fouly, even so, he signed a podium at the finish line that year, where Marcó Olmo won.

Driven by the same pioneering spirit that propelled HOKA’s founders down Mont-Blanc in category-defining trail shoes, the performance footwear and apparel brand is poised to become the first global Premier Partner to the world’s ultimate trail running circuit, debuting in 2022. Striking a natural synergy, both trail icons embrace the power to shape the future of trail running around the world.
It thus takes over from the corporate support that since its birth has never been lacking in UTMB, first with The North Face and then with Columbia. It also highlights the role of Ironman in this agreement, as an active partner of the UTMB WORLD SERIES project.


The partnership is official through 2023, with options to extend to 2024 and beyond. As the Premier level Footwear and Apparel Partner of the UTMB® World Series, HOKA will help bring the global trail running community together not just in Chamonix, but all over the world. Eight UTMB® World Series Events have already been confirmed, with additional Event announcements planned over the coming weeks. There will be Events in at least eight European countries, as well as eight Events across Asia and Oceania and at least four Events in North and South America.

Throughout the partnership, HOKA will provide a curated assortment of footwear and apparel to volunteers across all UTMB® World Series Events, as well as runners at select Events. A new range of UTMB® World Series products will also be created and available at some Events and at the official e-shop which will be launched in 2022.


HOKA:HOKA was born in the mountains, and has many meaningful ties to Chamonix, France. We’re honored and humbled to partner with UTMB® World Series under the unified goal of making the special sport of trail running accessible to all athletes around the world,” said Wendy Yang, president of HOKA. “The passion that UTMB® brings to trail racing is only going to grow, and we’re thrilled to grow along with it as the first brand to join the UTMB® World Series global partnership program.”

Catherine Poletti, Chairwoman of UTMB Group, stated: “We share a common history with HOKA since many years as we both have grown in the foothills of Mont-Blanc to become leading brands in trail running. We’re thrilled to write the first chapter of the UTMB® World Series together to unite the worldwide trail running community around our shared values and offer all runners the chance to live an extraordinary adventure close to them.”

Andrew Messick, President & CEO for The IRONMAN Group, shared: “We are thrilled to bring HOKA on board as we build the new UTMB® World Series together. HOKA’s shared history with UTMB® and their expertise in inspiring a community of athletes through the Humans of HOKA franchise is the perfect fit as we launch the series in 2022 that is rooted deeply in the core values, spirit, and camaraderie that the trail running community is known for.”

UTMB World Series & Hoka. Finish line at OCC 2021 by Mayayo


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