NNORMAL: KILIAN JORNET & CAMPER LAUNCH NEW TRAIL RUNNING BRAND
NNORMAL: KILIAN JORNET & CAMPER LAUNCH NEW TRAIL RUNNING BRAND Our TRAIL RUNNING GEAR section bring us today the news we advanced you in the last weeks: Kilian Jornet and Camper open new paths with NNormal.
The Normal Company was created in JULY 2021: Almost a year of work has been kilian and his team on this project. We start with a summary by Mayayo and then go with all the details.
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NNORMAL: KILIAN JORNET & CAMPER
LAUNCH NEW TRAIL RUNNING BRAND
The world-renowned mountaineer and mountain runner Kilian Jornet collaborates with the family footwear company Camper at the launch of NNormal: a new brand of sports clothing for outdoor activities, designed and tested between the shores of Mallorca and the Norwegian fjords. The first products of the brand will be launched on the market this fall 2022.
KILIAN JORNET: A PERSONAL VIEW
“Sharing common values was an extra motivation when starting this draft. We agreed that we need a new way of thinking and to act in relation to the environment and outdoor activities”, explains Jornet.
“We want to be very honest about the way we produce equipment and the role that the company plays in society and the environment. This translates in total transparency and in working to avoid excessive consumption by creating durable products. In order to have a minimal impact on the environment, we need to work with materials and try different designs. We face to a long and difficult process, but that is what motivates me and the team when it comes to start this project.”
Designed in Mallorca and tested in Norway —what’s more, the same name fuses ingeniously its two origins (Nor-uega and Mal-lorca)—, the products of NNormal reflect the shared philosophy of collaboration: to combine authenticity and functionality as an incentive for people to enjoy and respect nature. A mission that embodied in timeless equipment that is built to last, is functional and is performance oriented.
NNORMAL & CAMPER: MIGUEL FLUXA CAMPER- CEO STATEMENT
“Creating a new brand is always very exciting, even though we are aware of the challenges it presents”, says Miguel Fluxa, CEO of Camper and member of the fourth generation of the founding family. “Having the opportunity to conceive her with someone like Kilian is truly unique: bringing together performance and personal responsibility is closely related to our philosophy. We are both complementary partners of the new brand. He brings his solid product development expertise and unique insight into the world of outdoor activities, while Camper brings its entrepreneurial spirit and his technical knowledge in design and manufacture of footwear”.
NNORMAL KILIAN’S JORNET NEW BRAND
NNormal selection to be launched on F/W22 in Europe and North America through nnormal.com and sports shops specializing in outdoor activities free and running. The first installment will be a limited edition focused on footwear, clothing and accessories for mountain running and hiking.
Kilian Jornet, as first ambassador of the NNormal team to be announced in the coming weeks, he will use it during this year’s racing season.